There are several things that you need to take in mind when hiring a law firm consultant. As a lawyer, you well know that there are rules that you must abide by in your marketing and advertising efforts. The rules that you need to follow do not apply to other service professionals. If you hire a consultant that is not familiar with these regulations can result in time and money loss and grave consequences including your state license.
With that in mind, below are some essential things that you need to take in mind before hiring a legal marketing consultant.
Consider if the Consultant is a Lawyer as well
If you hire a consultant who is a lawyer, then you are sure that they know exactly where you are coming from. They have the first-hand experience of all your stresses, issues, concerns and the daily tasks at the firm. Working with such a legal consultant also ensures that you have the peace of mind knowing that they are familiar with the advertising restrictions of your State Bar and they will abide by them. You must know that law firm marketing is completely different from other general business marketing. You will not only have to abide by the state rules on advertising but also work with the public perception that already exists on lawyers and legal services which are different to other service professionals.
The Flexibility of the Consultant regarding the Payment Structure
While the majority of legal firm consultants charge their services on an hourly basis, there are those that charge on a flat rate. Flat fee billing gives you the details that you need to budget for your law firm and the peace of mind knowing what you will have to pay for at the end of the day. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.
Does He/She Consider your Personality or Personal Preferences?
There are numerous marketing techniques available. You can use such techniques like direct marketing, blogging, public speaking, a podcast series and other such activities to win clients. Your comfort zones and personality must be considered to ensure that your marketing strategies are effective and profitable. If your legal marketing consultant creates a marketing plan that is against your preferences, chances are that you will execute about half the plan and neglect the rest. It is important that you get extremely comfortable with your marketing activities, and feel that they resonate with your values, and of course meet the State Bar rules. This way, you will make it through with the marketing efforts with a lot of integrity.
You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.